Acting “as if”

Envision that person you want to be in your mind. The optimized you.  The YOU you intend to become. How does he act, feel and move? How does he dress? How does he speak (timid, or with conviction)?  What is his attitude about money, or training, or relationships? How does he react to hardships and... [More...]

Flip the switch

When will you start?   It doesn’t matter how long the lights have been off.  As soon as the switch is flipped, the room is illuminated.  And the heavy lifting can begin. Just like that.  And the space could have been in the dark for years.  Yet, in an instant, the game has changed. The... [More...]

KISS Weight Loss

The basics of weight (and more specifically, fat) loss are pretty damn simple, really.  Here’s the high yield 20% activity that will get you 80% of the returns: – eliminate processed foods – sugar, breads, pastas and the sort. – get 7 to 9 hours of sleep per night.  If you need more, get more.... [More...]

Products and services I endorse

Efficient Exercise

Efficient Exercise specializes in safe, effective, and highly efficient workouts designed to achieve maximum health, fitness and body recomposition with minimum time investment. We believe the pursuit of health and fitness should never interfere with one's quality of life.

ARX - Adaptive Resistance eXercise

ARX - Adaptive Resistance eXercise - utilizes a highly-sensitive, motorized drive belt system that delivers perfectly-matched resistance 100% of the time. Our proprietary ARX technology accommodates any and all changes in your muscular capacity to provide a safe, effective and thorough inroading and fatigue of the targeted musculature.

Paleo FX

Paleo f(x)™ is an organization dedicated to advancing and promoting the functional paleo approach to health. Our mission is to show how theories of evolutionary health can be “made functional” — turned into real­ world practices that improve human health and wellbeing.


You're unique; your supplementation should be, too! ID Life provides pinpointed, individualized supplementation according to your unique needs, using a patented assessment and the finest, pharmaceutical-grade ingredients on the market.

Theory To Practice Videos

Please have a look at some of our latest videos featuring Efficient Exercises sessions, ARX fitness, and general physical culture.