“…The food industry has found a legal addiction, and they’re playing it for all it’s worth…”
– Robert Lustig, MD; Professor of Clinical Pediatrics, in the Division of Endocrinology Director of the Weight Assessment for Teen and Child Health (WATCH) Program at UCSF
The above quote was taken from this recent KQED Forum discussion about food addiction. This was a great show, and an hour well spent, with plenty of provocative ground covered. Guests included were:
- Dr. Ronna Kabatznick, assistant clinical professor, department of psychiatry at UCSF Medical Center
- Elissa Epel, professor, department of psychiatry at UCSF Medical Center
- Rob Lustig, professor of pediatrics, division of endocrinology at UCSF Medical Center
We remember Rob Lustig from his Sugar, the Bitter Truth presentation, and he’s back again to lob more hand grenades at the food industry. And it’s not as if the industry doesn’t deserve them, either. Broken, dysfunctional, and, as you’ll hear in the KQED Forum discussion, downright underhanded.
Now we in the Paleo community are for the most part immune to the manipulations of the food industry — but we’re not totally immune. Our friends, family, colleagues, our communities — hell, our society as a whole — is being besieged by these bastards. Oh, and they’re cunning, too, these SOBs. And make no mistake, like Big Pharma, they know exactly what they’re doing.
And for more on the theme of “knowing exactly what they’re doing”, give a listen to this recent Kathleen Show interview with Marion Nestle, Ph.D. , author of Food Politics. And hey, if the bastards can’t reel you and yours in by way of addiction, or buying-off your democratically-elected representation, there’s always Neuromarketing. Campbell Soup isn’t the only company hard at work finding worm-holes into your brain.
Red Pill or blue pill, Neo?
As a mostly libertarian-leaning political animal, this all sets me in a bit of cognitive dissonance. I do know that the ultimate solution here is education — education coupled with an engaged citizenry. Quit buying the crap and the Hydra will quickly wither and die. Support your local farmer and free-range rancher and the ship will soon be righted. The education is out there, though — widely available, and, for the greater part, free. Now, how to get the average schmoe to give a rat’s ass about his health and wellbeing? More importantly, how to get that average schmoe to give a rat’s ass about his kid’s health and wellbeing?
A note about these discussions: you’ll hear lots of calorie-in/calorie-out rhetoric being bandied about, along with some amount of fat-phobia (though, thankfully, that does seem to be waning a bit in the mainstream). My thought is this: that’s a battle for another day, a lesser evil that can be lived with until the main battle is won. Just my opinion.