It is easier to change a man’s religion than to change his dietMargaret Mead

…or, I’d add, to change his fitness habits…or lack thereof.

Here’s an interesting and timely ad that I ran across, from AmmoLane:

The message is simple and to-the-point.  But by “guts”, though, I’m pretty sure they weren’t meaning this –


Yeah, yikes…and which leads me to this:

So on Thursday night, following the day’s PFX12 festivities, Michelle and I had the distinct pleasure of having dinner with Mark Alexander (president of Efficient Exercise and ARXFit), Robb Wolf, Charles and Julie Mayfield (of Paleo Comfort Foods), Erwan Le Corre (of MovNat fame) and his lovely wife Jessika, and a friend of Charle’s and Julie’s, a guy by the name of David Duley.

Come to find out, David has written a very cool and thought provoking book titled, I Can Fix America – 52 common sense ways you can make America great again.


Of particular interest to me — and, as it turns out, to David — is the leveraging of Ancestral Wellness to cure what ills the American healthcare system.  No small task, to be sure.  But guess where David decided to do his due diligence investigative work?  Yeah, you guessed it, PFX12.  David is convinced that Ancestral Wellness is the cornerstone to righting the American healthcare debacle, and what better place to rub elbows with the best and brightest within the movement?

But can obesity — or even simply being pathetically out of shape — be couched as an “unpatriotic” act?  Well, let’s for a moment look at the flip-side of this; let’s look at the fundamental rights side of the equation.


We all know the stereotype: a sloppy, 300 lb militiaman raging about the abridgment of 2nd amendment rights.  Now, I don’t want to get into a 2nd amendment flame war here — I happen to believe that the right to arms offers protection against a tyrannical governess, foreign and domestic — however, I also believe that a citizen granted that right also has a responsibility to the government offering such protection.  Namely, that citizen should do all in his power to not only be an asset to his fellow citizens, but to certainly do all in his power not to be a burden.  And let’s face it, obesity, diseases of modernity and pitiful fitness (all preventable conditions) are crippling the nation financially.

Do I think that the “obesity is unpatriotic” mindset is one that any law can mandate?  Of course not; attempting to legislate morality, at any level, shape, or form, is a fool’s errand.  However, I do believe we can eventually nudge the populace to accepting this “morality” in the same way that victory gardens were seen, on a national level, as the right and moral thing to do during WWII.  With this in mind, checkout David’s chapter on righting the American healthcare ship — Cure Ourselves and Our Healthcare System.  Spot-on, in my opinion.

But would this kind of campaign work in the fight against obesity?  Hard to say.  Changing entrenched mindsets and habits is, of course, no easy, single-solution task.  Like all epic wars, the greater battle must be waged on multiple fronts.


PFX12, in pictures

Did you make the trip to the epicenter of Physical Culture for PFX12?  Or, were you living vicariously through the #PFX12 Twitter hashtag?  Either way, you can get your snapshot jonze on by checking out the awesome Paleo f(x) photo gallery.  Be sure to check it out!  Lots of behind the scenes shots that are just fantastic!

Data…or Knowledge?

In an interesting post by NPR science blogger, Robert Krulwich, the idea of truly “knowing one’s self” is investigated.  Is it the “quantified self”, or the self as “part of the larger, environmental whole” that is our true being?

In a post I wrote last year, I mentioned the three Sanskrit words for “truth”; scientific “truth” spiritual “truth”, and empirical “truth”:

…now I’m no linguist by any stretch of the imagination, but it’s my understanding that there is no single Sanskrit word for “truth”, but rather a number of words that hint at the truth of  an idea as colored by the strengths and limitations of the approach.  In other words, ideas can have “truths” revealed in a philosophical/emotional sense, a spiritual sense, and, yes, a scientific sense.  We in the west tend to put a premium on the scientific “truth” behind and idea at the exclusion of all else.  This, of course, leads to a dead-end trap of stagnant thought.  Again, quoting Richard Feynman:“The first principle is that you must not fool yourself and you are the easiest person to fool.” Good words to live by, from a brilliant man…

So it’s a balance of all three, yeah?  And depending upon the question, one “truth” may carry more weight than another.  The trick, of course, is in making that determination, and in keeping an open mind to the voice of the “other” truths.

And a plug for Steve’s Original Paleo Kits:

I know I must have eaten my weight’s worth of PaleoKits during the Paleo f(x): Ancestral Momentum – Theory to Practice Symposium week! So thankful that such a product exists and that I can help a kid even while taming a nagging hunger. Thanks for your support of PFX12, guys!  And thanks, Steve, for producing such a great, Paleo product!


More S&C related MP3s than you can shake a stick at…

Three Efficient Exercise amigos (left to right — your’s truly, Skyler Tanner and EE and ARXFit president, Mark Alexander), fueling-up with awesome Live Oak BBQ prior to recording for Laree Draper’s

Laree Draper has put together the mother load of S&C related, downloadable MP3s. Boring commute, you say? No longer, my friend!  Register (“like”) on Facebook by Tuesday, 3/27, and Laree with give you a $7-off coupon. How cool is that?  Win-win!  And make sure you use that coupon to download the Three Amigos’ MP3 (search for “Norris”), once the website goes live (after Wednesday?).  Then sit back and have empathy for what our poor wives have to endure 😉


Sure, they’re smiling now.  Just wait ’til we get on a tear!  🙂

You know the yahoos; from left to right, their (much) better halves — Shauna, Michelle, and Sarah.


In health, fitness, and Ancestral Wellness –




Previous articleRendering the Minutia Inconsequential
Next articlePaleo’s Rising Tide
Keith Norris is a former standout athlete, a military vet, and an elite strength and conditioning expert with over 35 years of in-the-trenches experience. As a serial entrepreneur in the health and wellness space, he is an owner, co-founder and Chief Development Officer of the largest Paleo conference in the world, Paleo f(x) . As well, Keith is a partner in one of the most innovative lines of boutique training studios in the nation, Efficient Exercise. He’s also a partner in ARXFit training equipment, and a founding member of ID Life. In his spare time, he authors one of the top fitness blogs in the health and wellness sphere, Theory To Practice.


  1. I’m not sure how to ‘fix’ a country, but to ‘break’ a country you’d do well to start with destroying the health (and thus the independence), of its people.

  2. I agree that our ancestors were probably more healthy because the were more active, ate whole grains and more natural foods. I also agree with the responsibility to keep and bear arms. I started American Kenpo Karate a few years ago, and after becomeing more fit and trained to defend myself I determined that being mentally and physically prepared to defend myself and/or others also qualified me to carry a concealed weapon for extreme situations. I like the idea that there are normal, trained citizen’s bearing arms (and I don’t mean the 300lb. militia man…lol)

  3. I agree with asclepius; obesity is severely damaging to a nation. Bad food and lack of exercise results in a lazy society that has difficulty functioning as it should.


Please enter your comment!
Please enter your name here

This site uses Akismet to reduce spam. Learn how your comment data is processed.