Reduced-rate pre sales are now underway for this fine collection of Ancestral Wellness awesomeness; truly a study in the Theory to Practice of living in accordance to our ancestral past.  Make sure to run over and check out the rockin’ good preview trailer and, while you’re there, make sure to place your order for the best compilation of theory-to-practice-based Paleo information anywhere to date.  Michelle and I are proud to have been a part of this fine get-together of Ancestral Wellness luminaries, and we’re stoked to be able to offer this knowledge to the world.

And knowledge is empowerment.  Empower yourself — or someone you love — today.

In health, fitness, and Ancestral Wellness –



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Keith Norris is a former standout athlete, a military vet, and an elite strength and conditioning expert with over 35 years of in-the-trenches experience. As a serial entrepreneur in the health and wellness space, he is an owner, co-founder and Chief Development Officer of the largest Paleo conference in the world, Paleo f(x) . As well, Keith is a partner in one of the most innovative lines of boutique training studios in the nation, Efficient Exercise. He’s also a partner in ARXFit training equipment, and a founding member of ID Life. In his spare time, he authors one of the top fitness blogs in the health and wellness sphere, Theory To Practice.


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