“To know oneself, one should assert oneself.” – Albert Camus

I’ve written in a prior post my thoughts on where supplementation fits in to my “four pillars” approach to health, fitness and wellbeing.  I’ve also discussed the pros, cons and limitations of both properly designed assessments and blood panels and, citing my own Omega-3 level bloodwork as an example, discussed how I think these tests ought to work together.  I spoke a little in that piece about the ID Life on-line assessment and now, after an incredible amount of work by some truly extraordinary people, that assessment is live and ready to go.  Check it out, here, by clicking the “Get a personal assessment” link.

Some of what follows was iterated in a recent Paleo f(x)™ blog post regarding my and Michelle’s enthusiastic endorsement of ID Life, but it’s worth reiterating here, our feeling that:

beings raised in sub-optimal environmental circumstances will require some level of supra-evolutionary countermeasure to offset those effects.  

Now, I’m unabashedly in the business of  leveraging “optimal circumstance” (or supra-evolutionary counter-measures, if you prefer) into daily life.  This is why Michelle and I live and breath the Paleo lifestyle.  It’s why we’ve been long term partners in Efficient Exercise, and why we’re so stoked about the ARXFit technology.  In fact, it’s the very reason why we began Paleo f(x)™.  In essence, we don’t agree that what is considered “normal” in today’s society is an example of our true, by birthright, phenotypical expression.  Far from it.  “Normal” is only so in relation to a sick, underperforming subject group.  That may be harsh, I know — but it’s reality as we see it.

And leveraging “optimal circumstance” and supra-evolutionary counter-measure is also why we now fully endorse the supplement company, ID Life.  We choose to express a supra-normal phenotypical existence.  And we believe everyone has the right to do the same.  And the bottom line is this: without proper, gap-free, baseline nutrition solidly in place, exceptional phenotypical expression just ain’t gonna happen.

So back to assessments and blood panels.  I look at the interaction of these tests like this: assessments act as the riverbanks; bloodwork acts as the upstream reservoir and downstream floodgates.  Control of a wildly dynamic system, both times of normal flux, and during drought and flood.

And here’s another thought, too: just as there is no one “perfect” and stable river level, so too is there no one perfect and stable state of the human body; flux and orderly chaos is the natural state of all healthy things — within reasonable bands, that is.  Much like healthy heart rate variability.  In my mind, that small band we might call “perfect” can only be deemed so in relation to a particular set of epigenetic circumstances.  In other words, variability within humans is our species’s hedge against catastrophic collapse given any potentially species-threatening environmental hit.  We see the same question arise when we ask whether it’s better to hedge toward health or performance. Healthy wins, of course, given a friendly environment.  But if the zombie apocalypse comes to pass, only the baddest of the performers will survive.  Just as long as we keep in mind we’re all just ultimately tools for the survival of the species, all will be fine.  No blood, no foul…no hurt feelings 😉

So let’s talk a bit about filling those nutritional gaps that occur, even in people like myself, due to unavoidable environmental shortcomings. ID Life’s flagship product, ID Nutrition, leverages a comprehensive, on-line nutritional needs assessment to determine those potential nutritional gaps.  The assessment accounts for medical conditions, activity level, gender, age, weight, seasonality, latitude of residence, diet proclivities (Paleo is included) and any prescription medications one might be taking. This data is then passed through a 4000 algorithm matrix in order to create an individualized and targeted nutritional supplement recommendation, ideally suited to the client’s unique and particular needs. This composite recommendation is based on over 7000 clinical studies and peer reviewed medical journal articles, each of which can be referenced alongside the client’s individual nutrient dosing recommendations.  Only the highest quality, pharmaceutical grade ingredients are used in these products.  Even the fillers are active antioxidants vs the commonly used inactive cellulose.  And the individualized product is dosed so as to leverage what we currently know of chronobiology — in convenient AM/PM strip packs to ensure the right nutrients are delivered when the body is best able to absorb them. No one else in the supplement industry goes to this extreme to ensure dosing is spot-on.  No one.

To see for yourself just how comprehensive this assessment is, just go to the ID Life link, then choose the “Get a personal assessment now” link on the top slider photo.

In addition, I’m super stoked to announce that ID Life offers a stellar Grass-fed whey protein mix which is 100% natural/organic, non-GMO, casein, gluten and soy-free. A cross-flow/cold-processed, ion exchanged proprietary blend.  Most other protein products are heat processed — which is a way cheaper process, of course, but that, unfortunately negatively denatures the protein.  Organic chia seed is also added to the blend which adds filling, satiating “volume” along with a decent Omega-3/6 ratio of fats.  Personally I add pastured egg yolks and raw milk/cream to the mix for a nice post workout slam.  Check out the specs on that product, here

But as big a fan as I am about these supplements, they’re still just that — supplements.  Make no mistake: nothing can supplant properly programmed, hard friggin’ work and a nutrient-dense diet. Nothing.  That said, check out this little Saturday evening barn-burner:

A1) 1 squat clean + x# of front squats: 135 (7), 179 (5), 209 (3), 209 (3), 209 (3)
A2) hang clean to push press: 95/7, 135/7, 165/5, 6, 7
A3) straight bar bicep curl: 105/10, 10, 10, 10, 10

I bookended this one one either side with a pair of sprint days.  Good stuff, for sure.

In health, fitness and ancestral wellness –



    • Well, I think you’re comparing apples and oranges here. There are many super-high quality, straight-up proteins out there in this price range. And that’s cool, if that’s all you’re looking for. I’ve used many in the past myself. I’ve always opted for proteins free of soy lecithin though, but that’s just me. The ID Life protein has chia seed added. Why is that a big deal? Well, Chia seeds provide an excellent source of omega-3 fatty acids, fiber and (probably most importantly) are an excellent source of resistant starch to feed good gut bacteria and provide for an optimum gut biota. Chia also slows the digestion pass-through down substantially which also boosts the protein’s absorption. And it’s not how much protein you ingest that matters, but how much you actually absorb. Of course the argument could be made that you could source and add your own certified non-GMO, finely milled chia, hope that the balance, “mixability”, taste, proportions, ect. are dialed-in, and I suppose you could do just that. Some people are cool with driving a Chevy, others want the Porsche experience. I have a full stable of clients who pay quite a bit for my programming and training expertise — other folks balk at the going rate. It’s a free market and many folks choose to pay more for higher quality. Others never will. Thus it has been, and thus it will always be.


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