“It is better to strive in one’s own dharma than to succeed in the dharma of another. Nothing is ever lost in following one’s own dharma. But competition in another’s dharma breeds fear and insecurity.” – Krishna

Bruce Lee, the perfect union of purpose and physicality.
Bruce Lee, the perfect union of purpose and physicality…

Here’s what I’ve found in my 51 trips ’round the sun: that unless you can succinctly define your “why” — purpose, mission, what have you — you are going to flounder, struggle and thrash at whatever it is you pursue.  Because you’re solid, and your heart’s in the right place, you may have fleeting glimpses of success.  But sustained success will elude you.

This I know, because it’s my story.  At least, until recently.

I’ve been on an accelerated course in the last year, trying to figure out and connect the (at least heretofore) disjointed dots of what I’m good at, and what it is I want to do with my life — my why.  Now I’m an introspect for sure, and this search has been an ongoing theme for many, many years.  And I do mean ongoing.  But as the old story goes, when the student is ready, the teacher will appear.

For me, those teachers have come in the form of some serious business mastermind groups (specifically, the Barbell Business crew), and a next-level shamanic group (Iglesia Del Despertar).  That, my friends, is a heady mix indeed.  And those two circles have been augmented by my (random?) meeting of some very influential people outside of those networks.

As the shaman says, when a soul is ready, the universe will provide.  How can it be otherwise?

And you should know that your “why”, or purpose, is that that supersedes your goals. In other words, goals are the small chunks that, when properly set and reached (like the next bouldering move), steer you in the direction of your North Star; your “why”.

Now, to ensure those goals are set and are attainable vis-a-vis my current circumstance and environment?  That’s where the Five Ts come into play, my friend.

This is the system: the course to your “why”, is described by your goals, which are supported by the Five Ts.  With no why identified, you may set and attain goals furiously…only to find you’ve run a circular course.  Flounder, struggle and thrash mode. Glimpses of, but no sustained success.

Toward that end, I’d like you to check out a few things.

First off, here is a podcast Michelle and I recorded fresh off the heels of an Ayahuasca retreat that was, itself, immediately preceded by a Barbell Business Mastermind.  Talk about an illuminating, mind blowing week!  And this was a great discussion of that time.

Next up, this is hands-down the best explanation of why vs how vs what that I’ve ever come across.  And note that this isn’t a business lecture with an end aim of driving profit.  Profit is an ancillary result of expertly defining and communicating your “why”.  You could, just as easily, substitute “world change” for “profit” here.   Check it out:

A bit more food for thought?  Or, more precisely, food for the soul?  Motivational philosopher, Jay Shetty, explains, here, that in order to see a change in the world we have to focus inward; away from blame and hatred and towards self betterment.  Powerful stuff indeed.

So, what’s my why you may be asking?  Quite simply, my why is to unlock the vast human potential that is imprisoned in poor health.

How I do that is by leveraging my inherent skills — team building, connecting/networking and coaching.

The vehicle, or means of delivery?  The what?  Paleo f(x) and ID Life.  Efficient Exercise and ARXFit.

I don’t have all the answers to the worlds problems, but I sure as hell have the answer for one of those problems.  And that next wave of human potential that I positively affect just may have, previously imprisoned in poor health, the cure for cancer; the formula for world peace.

Reach big, or don’t reach at all.


In health, fitness and ancestral wellness –





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