“I will either find a way or make one.” – Hannibal

Ryan Flaherty, a strength and conditioning coach whose specialty is speed, works with Mike Evans, a former star receiver at Texas A&M. Credit David Wiesley
Ryan Flaherty, a strength and conditioning coach whose specialty is speed, works with Mike Evans, a former star receiver at Texas A&M. Credit David Wiesley.  Story link, here.

Not that I didn’t absolutely love it when I was training athletes, mind you — because I did.   There is just something thoroughly intoxicating about “putting spinners on a Bentley”.  And I totally respect those who treat that craft with the respect of a true artisan.  Because those at the top in that game are just that; artisans, maestros.  And Ryan Flaherty, pictured above, is in that league for sure.

But here’s the thing: I am also deeply infected with this entrepreneurial bug, and I love that aspect of life, too.  But do the Venn diagram on “entrepreneur” and “high-end athlete S&C” and you’ll find a *very* narrow intersection there indeed.

But what I have found is that I *really* appreciate training entrepreneurs, and other busy professionals.  And I get more satisfaction doing that now, than I did back training athletes back in the day.

Why is that?  Well, maybe it’s because I’m a little older now, and sports to me is not the end-all-be-all that it once was.  But making people healthy and productive is.  Especially people who have the potential to change the world…if not for their lackluster health, wellness and vitality.

With age, (at least, I hope) comes wisdom.  And what I want to do now is leverage my talent so as to make the biggest positive impact on society.  For more on that idea, see this: Finding Your “Why”.

And, too, there’s this: many people in the entrepreneurial world are former athletes.  Or, they would have been had their bodies cooperated.  And that makes sense.  The same drives and motivations that inspire one to excel in a sport are readily applicable to the world of business.  Especially fast-paced start-up business.  Explore the terms “win” and “adrenaline” 🙂

The problem for these folks, I’ve come to find, is the transition out of competitive life (or the competitive sport mindset), as it relates to training.  As I’ve said MANY times before, there is a vast difference between training for health, wellness, and increased productivity, and training for athletic performance.

For more on that, see At the Crossroads of Health Street and Performance Blvd.

The individual circumstances play out a bit different but, in the end, the wall these folks quickly hit is that there are only 24 hours in a day.   Trying to train like an athlete (2-4+ hours/day) and crush entrepreneurial life?  That’s a trainwreck waiting to happen, my friend.  With the only question being, what will crumble first? The adrenals?  Bone, ligament, muscle?  The immune system?  Work or relationships?

So for me, the exciting part of what I do is distil the most relevant and productive aspects of athletic training into doable training sessions for the busy entrepreneur and professional.  To keep my clients strong, healthy, and incredibly productive, I also leverage the best of technology.  Everything from ARXFit to IDLife; float tanks to Arpwave.   I put them all on the Five T path.  And I do it all at Efficient Exercise, here in Austin.

And the act of “distilling” goes even beyond the 80/20 (Pareto Principle) into the second iteration of that idea; the 64/4 principle.  In other words, what is the 4% of athletic training that drives the 64% of results.  We really do have to think this way if we’re going to make the next generation of world-changers lean, mean, fighting machines.  Because, damn — that 24-hours-in-a-day thing can really be an obstacle!

This idea has really forced me to think about the essence of what is necessary as it relates to not only training, but recovery, time management, rehab and the like.

But I won’t go totally Tim Ferriss here though, because the trick to all of this, of course, is balance.  The flipside being that you have to know yourself well enough to know when “extravagances” are more than worth the investment, both in time and in energy.

For instance, I know that this workout I did recently (see pic below) was hardly the most efficient that I could have done.  It was, in fact, anything but.  What it did though, was allow me to take some time, blow-off some steam and stress, and get in some barbell meditation in the ATX sun.  All things that are worth the time investment for my increased production on the entrepreneurial side.  And for fuck’s sake, just my overall happiness.



Some people play golf; some enjoy a day at the spa.  I prefer to fling iron or ride a fixed-speed bike.  The key is to leverage time spent in these activities to boost productivity vs using them as devices of procrastination.  Or worse, delusion.  In other words, returning to the “more is better” mindset.

In health, fitness and ancestral wellness –










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