Water, water, everywhere/And all the boards did shrink; Water, water, everywhere, Nor any drop to drink. — Samuel Coleridge, Rime of the Ancient Mariner


Dude! Hydrate thyself....
Dude! Hydrate!


Let’s face it: proper hydration — much less talk of proper hydration — ain’t sexy.  Which is why when push comes to shove, we fall back upon the well-meaning though, in many cases, totally misguided information we picked up in our formative years.  I mean there once was a time in the not too distant past where coaches restricted water intake to “toughen” their squads.  As crazy as that idea may seem now, those paradigms (much like the fear of eating fat), are wedged deep in your psyche.

That being the case, we’ll just have to e-educate on the subject.  So here we go:

Today’s edition of the TTP blog is a guest post via ID Life Chief Formulator, Dr. Paul Sullivan.

A quick bio is in order:

Dr. Paul Sullivan is an RPh (Registered Pharmacist) and Nutritional Product Formulator who was INC. Magazine’s (now Ernst & Young’s) 1988 “Entrepreneur of the Year” who has over 35 years of healthcare experience as a Pharmacist, Hospital Pharmacy Innovator, Speaker, Writer and Educator.

Paul has been a consultant to Bastyr University for Continuing Education for Pharmacists, a Continuing Education lecturer and presenter for Physicians, Registered Nurses and Skilled Nursing Home Providers as well as the Health Insurance Industry on Drug-Nutrient Interactions, Drug Induced Nutrient Depletion and Herbal Medicine.

His leadership in the evolving science of Pharmaco-Nutrition is evident by his development of 3 different comprehensive software programs that deal with the critical issues of drug-nutrient interaction and drug induced nutrient depletion. These programs integrate the “Best of Nutrition” with the “Best of Pharmacy” and help the physician or pharmacist maximize both the efficacy and the safety of both specialties in their clinical practice.

Paul’s innovation of Unit Dose Pharmaceutical Delivery Systems potentiated the significant reduction in hospital medication errors from 16% to 1.5%.

I know Paul personally, and he’s a super guy.  I’m happy to be partnered with him (and changing the world through) ID Life.

My comments will be relegated to block quotes…

…like this…

So without further ado, here we go:

Hydration 2.0

How Much Water is Enough?

The Institute of Medicine advises that healthy people can use their thirst as an indicator for how much water they need to eat or drink. As strange as it sounds to eat your water, many foods contain in excess of 86% water. Watermelon, tomatoes, and cantaloupes are just a few, but even apples, celery and cucumbers are right up there in water content.

With the long hot summer days now upon us, we must be sure to get increased hydration from every source available. There is particular concern for seniors who, as they age, have reduced thirst sensation and whose bodies do not manage heat very effectively, making dehydration a real danger.

As we age, our body’s water volume decreases and we are likely to become dehydrated more often and more swiftly. We also are more likely to have prescription medications for chronic diseases such as high blood pressure and heart problems. These medications could possibly be dehydrating and could even be diuretics with the intention of removing fluids via increased urination.

Children are not getting enough water either. The Harvard University T.H. Chan School of Public Health researchers found in the first national study of its kind, that dehydration could be running kids down. More than half of all children and adolescents in the U.S. are not adequately hydrated—probably because they’re not drinking enough water. Researchers also found gender and racial gaps in hydration status: Boys were 76% more likely than girls to be inadequately hydrated and African American children were 34% more likely to be inadequately hydrated than Caucasian children.

The Dangers of Dehydration

Dehydration is caused when the body loses fluids and electrolytes faster than they can be replaced. Regardless of your age, dehydration is unhealthy and debilitating if not addressed with proper nutrients and fluids.

Dehydration can lead to dysregulation of the muscle and nervous systems, causing reduction of proper muscle contraction and cramping either during or after even moderate exercise. It is critical to both start and end your day with water as your body is losing water during the day and night via respiration and urination, even if you are not perspiring during exercise.

Proper hydration after exercise is not just about replenishing your thirst, but also about assuring that cellular uptake of water and electrolytes lost through sweat are replaced. We can lose massive amounts of water and electrolytes and just a 20% depletion of our water stores can negatively impact our performance by up to 50%.

Poor or incomplete hydration and loss of these critical nutrients can lead to a host of issues such as muscle fatigue and cramping, decreased metabolism and alkalinity, reduced energy and brain function, loss of nutrient transport to the cells, poor regulation of blood sugar and insulin levels, painful lactic acid accumulation, free radical attacks and oxidative stress, muscle protein breakdown and in severe cases, cardiovascular and circulatory stress and kidney inefficiency.

IDLife “Hydrate” to the Rescue

The IDLife Hydrate formula delivers a carefully researched and designed complex of vital electrolytes, vitamins, antioxidants, MCT’s (Medium Chain Triglycerides), minerals and energy nutrients to address hydration and its essential components of electrolyte depletion, cellular uptake, kidney and cardiovascular health and proper nutritional support for the body’s muscle and nervous systems.

Hydration is all about water and electrolyte replacement and supporting cellular uptake of both.

Note: drinking distilled or bottled water that is devoid of mineral content can cause serious issues.  Quite simply, doing so is a process of dilution and flushing of the mineral content that *is* in your body.  Which is probably inadequate to begin with…

The IDLife Hydrate formula addresses these two pieces of the puzzle by supplying the electrolytes Sodium, Potassium, Magnesium and Calcium that are most often lost during workouts or athletic events. These are the minerals that make the muscles and nerves work properly and should there be a deficiency, can lead to subpar exercise performance and other health issues.

The other mineral that should not be forgotten here is Chromium, a mineral that helps control blood sugar and insulin levels. Several studies show that urine loss of this vital mineral was increased by endurance exercise.

The IDLife Hydrate formula has included several complementary nutrients that complete the puzzle and help assure cellular uptake of the minerals such as Vitamin B1, Vitamin B2 and Taurine, which help transport and stabilize these electrolytes in and between the cells.Coconut water serves as the MCT source that helps reduce lactic acid buildup, maximizes electrolyte uptake, and in itself, is superior to water in hydration since it too contains electrolytes.

Also important to note is what Hydrate *doesn’t include that many other popular hydration products on the market are *replete* in.  I’m talking SUGAR, HFCS, etc.  Not to mention additives, food colorings and such that NO ONE (especially kids) need to be ingesting.

Vitamin C and Taurine serve as excellent antioxidant support to reduce free radical damage and oxidative stress. Taurine itself helps prevent muscle protein breakdown and acts as a cell volumizer by drawing water into the cells. It helps the fast-twitch muscles produce peak force by supporting the contractile properties, countering fatigue and speeding up recovery. Used in combination with Magnesium (also included in this formula), IDLife Hydrate supports cardiovascular health.

The Take Home

First and foremost, adequate water intake is the most necessary component of staying hydrated; to be healthy, drinking enough water is essential. IDLife Hydrate is designed to supplement water intake in order to maximize hydration and to fill in gaps of inadequate water consumption.

Whether you are a senior or a junior, a child or an adolescent, the IDLife Hydrate formula delivers proper nutrients to keep you hydrated with the following advantages:

  • Increased regulation of the muscular and nervous systems where muscle contraction is maximized and cramping is reduced or eliminated
  • Support of healthy blood sugar and insulin levels
  • Electrolytes to help minimize physical stress, muscle fatigue and cramping during or after exercise.
  • Antioxidant support to fight free radicals and oxidative stress
  • The support of healthy hydration with cellular “uptake” of water and electrolytes

Drink up and drink often.
-Paul Sullivan, IDLife Chief Formulator


Bottom line: hydrate, kids.

Also of note: what’s the single most (and easiest!) thing you can do to maintain strength levels during a workout?  Hydrate.  And yeah, I sound like a friggin’ broken record now, but this hydration thing is *vitally* important.  And so easy to fix.

Heal thyself, harden thyself; change the world –



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