This comes right out of my military and sports training.  The OODA Loop forces you out of your thinking mind, and directly into action.  

You’ve got your goal set, and a system and process in place to support that goal.  Now, you need to act on it. Because otherwise it’s just another beautiful plan that looks really good on paper.

And then, reality sets in. The Mike Tyson punch in the mouth.  In every moment, you can choose to:

1. Step into the uncomfortable unknown (engage the system / process), or

2. Hit the emergency brake.

I get it: inaction is safe.  Doing what you’ve always done is solid ground.  I mean, you’re here in the now, right now, having made the old decision.  So why change? Why chance failure?

That’s what your internal chatter (the shitty roommate) is telling you.  And it’s a hardwired survival mechanism. Unfortunately it doesn’t serve us well in the 21st century human zoo.

Got a decision to make?  Right NOW you need to:





No stall, no fuck around.  No trying to think your way through it.  DO IT NOW. You’ve painstakingly set your system and process.  Now you have to actually act on it.

Systems and processes are paramount.  But they are useless without action.

Call it the 5 Second Rule (hat tip, Mel Robbins) if you like.  Both it and the OODA Loop work on the same principle of acting before the conscious mind pulls the emergency brake.

The trick to forming good habits (or dropping bad ones) that support those desired goals is to limit the conscious decision-making process. The right decision, therefore, eventually becomes a subconscious, automatic act.  The new normal.

The conscious mind, though, can be a tricky bitch.  At least given our current environment. But let’s remember: the conscious mind is designed to keep us alive.  To keep us away from perceived danger. Lions and tigers and bears, oh my!

But now, those dangers are mostly manufactured.  What “death and dismemberment” can come from public speaking?  From approaching a conversation circle at a networking event? From picking up the phone to call a potential client?  From hitting the gym, or not cramming the next cream puff down your blowhole?

Anxiety and excitement are physiologically the same feeling.  It’s our conscious mind that assigns whether that feeling is a good thing or a negative thing.

The sweaty palms and racing heart that hit before taking that leap into the unfamiliar?  Reframe that to excitement about the new you. The future you. That you who is currently mired in the old way of doing things.  

Heal thyself, harden thyself, change the world –

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Keith Norris is a former standout athlete, a military vet, and an elite strength and conditioning expert with over 35 years of in-the-trenches experience. As a serial entrepreneur in the health and wellness space, he is an owner, co-founder and Chief Development Officer of the largest Paleo conference in the world, Paleo f(x) . As well, Keith is a partner in one of the most innovative lines of boutique training studios in the nation, Efficient Exercise. He’s also a partner in ARXFit training equipment, and a founding member of ID Life. In his spare time, he authors one of the top fitness blogs in the health and wellness sphere, Theory To Practice.


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