The Book Jacket Version….

Keith Norris is an owner, co-founder, and Chief Development Officer for Paleo f(x), the largest Paleo symposium in the world.  The event brings together academics, luminaries, New York Times best-selling authors, strength & conditioning specialists and nutrition experts to explore the leveraging of 21st century technology to achieve optimum human performance.

As an internationally regarded strength & conditioning specialist, coach and trainer, Keith, together with business partner Mark Alexander, has molded the Austin-based Efficient Exercise into one of the most highly regarded fitness entities in the nation. Keith’s mix of intelligent and highly effective exercise programming, coupled with Mark’s business and management savvy have made Efficient Exercise the preeminent wellness authority.

An integral component to the Efficient Exercise prescription is the integration of of ARXFit technology, a proprietary strength & conditioning equipment design that utilizes a highly-sensitive, motorized drive belt system that delivers perfectly-matched training resistance 100% of the time. Keith is a collaborative partner on team ARXFit.

And finally, Keith is a founding member of ID Life, a research-based supplement company that is changing the way nutritional supplements are dosed and delivered.

Keith is married to Paleo f(x) co-founder and CEO, Michelle Norris.  Together, they have four children: Brittani, Kaley, Kleat and Chase